GrowthPilot is a decision-support experience for independent ecommerce merchants. It brings Shopify orders, Meta Ads performance and relevant costs together, connecting contribution analysis with diagnosis, evidence and the next decision worth investigating.
✓Bring scattered business data together✓Understand contribution after ad spend✓Connect diagnostics to action review
Business overviewACTUAL UI IN CHINESE
✓Contribution analysisFrom evidence to decisions
THE CHALLENGE · The business problem
Good ROAS. An incomplete business picture.
Ad platforms report attributed sales. Stores record orders and revenue. But product, fulfillment, payment and advertising costs live elsewhere. The challenge is not finding more metrics; it is putting them in one consistent, inspectable business view.
Fragmented sources
Orders, ad spend and costs live in different systems, making it hard to see the full picture.
Metrics have limits
ROAS measures platform attribution, not what the business ultimately earns.
Decisions need context
A weak signal is a starting point, not enough evidence on its own to change budget.
THE IDEA · Product approach
Move beyond ad reporting. Design for decisions.
GrowthPilot is not another campaign dashboard. It turns disconnected business inputs into one explainable path from data to action.
Bring in data→Validate coverage→Analyse contribution→Review actions
Build a consistent business view
Interpret store revenue, advertising and relevant costs together on a traceable basis.
Keep evidence attached
Show where a number came from, how it was calculated and what remains unknown.
Keep people in control
Offer signals and verification plans; never automatically change ad budgets.
THE EXPERIENCE · Product design
From business visibility to informed action.
BUSINESS OVERVIEW
Understand what advertising contributes
The overview combines store revenue, known costs, advertising spend and campaign performance, keeping platform attribution separate from contribution after ads. Contribution is not presented as final net profit.
Business overviewACTUAL UI IN CHINESE
DATA FOUNDATION
Make the inputs reliable first
Import Shopify and Meta Ads reports with field mapping, coverage checks and row-level validation. Rejected rows have explanations; missing spend stays unknown rather than becoming zero.
Data import and validationACTUAL UI IN CHINESE
EVIDENCE-LED DIAGNOSIS
See the signal. Inspect the evidence.
Rule-based business diagnostics connect calculated metrics to observed signals, hypotheses and underlying evidence—so users can understand a finding before considering an action.
Business diagnostics and evidenceACTUAL UI IN CHINESE
ACTION & VERIFICATION
Turn a recommendation into a reviewable action
Users confirm the next step themselves and keep linked diagnosis, baseline metrics and a verification plan. Outcome review records what changed without mistaking correlation for causality.
Action verificationACTUAL UI IN CHINESE
Figures shown are for illustration only and do not represent actual business data.
THE PRODUCT THINKING · Design choices
Make decisions clearer, not deceptively certain.
Model the business question
Translate contribution, costs, revenue and attribution into a coherent information model.
Design for data uncertainty
Make missing, unverified and incomplete inputs visible instead of presenting false precision.
Connect the whole workflow
Link import, diagnosis, action confirmation and outcome review in one user journey.
MY CONTRIBUTION · Product ownership
From business framing to the product experience.
I shaped the positioning, business workflow, metric definitions, information architecture, core interactions and interface design, using implementation and testing to check the end-to-end journey.
THE VALUE · Business impact potential
Give growth decisions a sounder business basis.
GrowthPilot helps merchants understand the relationship between advertising spend and operating contribution, identify questions worth investigating, and bring traceable evidence into budget and growth discussions.
GROWTHPILOT · PRODUCT CASE STUDY
See the business behind the numbers.
A product case built around a real business problem: bringing data, analysis, human judgment and verification into one decision-support workflow.
