01 / EXPERIENCE

From business operations to product ownership — and now,building with AI！

I've worked across growth, commercialization, and product delivery. I care about whether a product solves real user problems and creates meaningful value for the business.

I like figuring things out — and making them happen.

Years in Growth & Product

30%+

YoY Membership Revenue Growth

20+

Digital Products & Custom Projects

02 / WORK EXPERIENCE

Where I've worked and what I've built.

A little bit of everything, and a lot of learning.

Business

SaaS

Product

AI & Building

Description

I've been working with clients to build and deliver different types of digital products based on their needs. From understanding requirements and planning products to designing user experiences, I now also use AI to develop features, test, and iterate. I'm no longer just designing products — I'm building them myself, too.

Key Outcomes

AI Solution Delivery
Delivered custom AI solutions across six business use cases, including sales analytics and intelligent after-sales support. All related projects passed client acceptance, with an average delivery time of under 15 days.
End-to-End Project Delivery
Took on 20+ digital product and custom solution projects, spanning AI applications, business systems, websites, and mini-programs. This included delivering websites for eight clients, handling everything from requirements and product planning to visual design, development, and launch.
AI Workflow Design & Reliability
Designed workflows for a sales analytics assistant, covering data recognition, metric analysis, and editable report generation. Combined LLM processing with rule-based validation, exception handling, and human review to reduce manual data preparation and repetitive analysis, while minimizing the impact of unreliable AI outputs on business reports.

Description

As the business grew, I gradually moved from growth operations into owning monetization-focused products, working on product planning and delivery across membership growth, marketing campaigns, and merchant partnerships. Beyond driving growth, I started looking at how recurring operational challenges could be turned into reusable, scalable product capabilities.

Key Outcomes

Membership Growth & Monetization
mproved membership benefits, user segmentation, and reactivation strategies, increasing new-user paid conversion by over 10% and dormant-user reactivation by 15%. Achieved an 85% next-month retention rate among core users.
Campaign Management Platform
Led the development of a campaign management platform from the ground up, replacing developer-dependent campaign delivery with a self-service configuration system. Reduced delivery time for complex campaigns from over 30 days to under 7 days, achieved an 85% self-service configuration rate, and cut repetitive development work by 70%.
Data Analytics & Conversion Optimization
Rebuilt user behavior tracking and analytics dashboards, increasing key behavioral data coverage from 50% to 95%. Improved user journeys and increased authorization conversion from 77% to 93%.
Merchant & Distributor Operations Platform
Led product planning for an operations platform supporting 100+ distributors, standardizing merchant acquisition, partner management, and location operations. Digitized 90% of operational workflows and supported e-commerce expansion, with monthly revenue reaching 20% of the original business line's monthly revenue.

Description

I worked on product strategy across enterprise marketing SaaS, membership monetization, and creator tools, turning business needs and user insights into reusable product capabilities. I focused on improving user journeys, subscription experiences, and how product value was communicated. This experience also helped me better understand how product decisions could drive user engagement, paid conversion, and revenue growth.

Key Outcomes

Membership Redesign & Revenue Growth
Led product strategy for a membership system redesign and drove its launch. In the first quarter after launch, membership revenue grew by over 30% year over year, contributing to overall revenue growth of more than 20%.
Membership Benefits & Engagement
Redesigned membership tiers and benefits to better serve different user segments, increasing membership benefit usage by over 110% and driving stronger user engagement.
Marketing Capabilities & Subscription Conversion
Standardized marketing capabilities across H5, CMS, and interactive marketing tools, developing 30+ reusable templates to support 200+ enterprise clients. Also improved the trial-to-paid journey, increasing conversion by over 10%.
Product Innovation & Monetization
Led a card-collection feature from identifying a market opportunity and validating the MVP through to product launch. It became an important sales driver within a core product line, contributing over 40% of revenue and helping drive revenue growth of more than 20%.

Description

I started my career in marketing operations in the K12 education industry. Working across user growth, sales conversion, and marketing campaigns gave me firsthand experience with day-to-day business operations. Along the way, I developed skills in user communication, team management, and campaign execution. It was where I first learned how user needs, business goals, and execution come together.

Key Outcomes

Sales Performance & Conversion
Improved conversion through targeted marketing and user engagement strategies, achieving over 160% of my individual conversion target and ranking first on the team.
Community Engagement & Growth
Analyzed community activity and user feedback to develop targeted engagement strategies, improving user participation and conversion across private channels.
Team Management & Performance
Managed a five-person operations team, improving workflows, task coordination, and execution. The team achieved 105% of its performance target.
Live Events & Audience Growth
Coordinated 30+ livestream events, reaching a peak audience of over 1,300 viewers and gaining more than 2,000 new followers in a single day.

03 / CAPABILITY MAP

From Problems to Products.

From understanding business and user needs to product planning, experience design, growth strategy, and delivery, I've developed these skills through different projects. Together, they've shaped the way I approach building products.

EDEN

Collaboration & Delivery

Cross-functional Communication
Project Execution
Product Delivery

Product Thinking

Business Requirements Analysis
Product Planning
Feature Architecture

Experience Strategy

User Journey Design
Interaction Design
Product Value Communication

Growth & Monetization

Growth Strategy
Conversion & Retention
Monetization Design

AI Exploration & Building

AI Workflow Design
Rapid Prototyping & Validation
Vibe Coding

04 / SKILLS & TOOLS

How I turn ideas into reality.

From figuring out problems and designing solutions to building products and learning from results, here are some of the methods and tools I use along the way.